Cases / / Dove, Go Fresh
Dove, Go Fresh
Go Fresh is a product awareness microsite that features articles and news related to the Dove Go Fresh product line.
The website is targeting a female audience and needed a simple content management system with a WYSIWYG editor to manage the texts and images in all modules.

We also built a custom polling system since there was much interest in gathering feedback from the customer base.

The traffic of the website comes from the regional Dove site, as well as from various online and offline ad campaigns.